Album Brands led by Tony Allen is a specialist consultant to financial and professional services and B2B brands. We provide candid advice and branding solutions drawing on 30 years of working with FTSE 100, Fortune 500, CAC 40 and Am Law 100 clients.

Allen & Overy

When success is not enough

Allen & Overy

Rediscovering your authenticity can be almost impossible to do for yourself, but one word can carry a project. …(more)

CMS

The big leap

CMS

People sometimes think branding is all about glitzy revamps. More often it’s small but precisely targeted changes that open doors to new growth. …(more)

Rabobank

Know thyself

Rabobank

The value of hitting it right first time is high. Rabo hasn’t changed anything in its identity for twenty-three years. …(more)

Lex Mundi

Feel the fear but do it anyway

Lex Mundi

Insights into the sensitivity, diplomacy and education needed to reach strategic solutions in membership organisations. …(more)

Hogan Lovells

Let's be honest

Hogan Lovells

Acting on a simple idea that strengthens how law firms and businesses work together has to be good for everyone. …(more)

Pharmacia & Upjohn

Irksome ampersand

Pharmacia & Upjohn

Ampersands and mergers – why the twain should never meet. …(more)

AXA IM

Stronger together

AXA IM

Moving to one brand from many will always simplify things but how do you create a story for the whole that satisfies all of its parts? …(more)

Peerpoint

Leave feeling happy

Peerpoint

As law continues to change, the role of branding in firms also needs to become more creative. A powerful brand helps. …(more)

Air Liquide

"Creative Oxygen"

Air Liquide

Doing is better than saying, but say too little and others will happily fill the gap. …(more)

Contact

Contact

all-ears@albumbrands.com

Connect with us on Linkedin

Nuts and bolts.

Innovation and growth are today’s monster rallying cries.

Brand is beginning to sound familiar– people think "we've got one of those" or "digital is our focus".

By stressing growth it suggests your eyes are on the race, so much so that former communications businesses call themselves growth consultancies – as if the rest specialise in stagnation.

But if you don't ‘get yourself’ deep down then it's almost impossible to channel innovation effectively and be consistently strategic with your moves. It is coordinated action around this that builds differentiated positions.

Business leaders, companies and firms who sustain success put brand in the centre of their decision making.

Services

Inventory

We assess the strength of your brand in its market and how your brand strategy needs to evolve to support your wider business goals – whether targeting a new customer, channel or market, or shifting the perception of your brand completely.

Positioning

We work with you to identify the genuine brand attributes you can lay claim to NOW and how those can translate into a clear and authentic brand positioning that will resonate with your target markets. We put forward a compelling business case for a proposed position to help get buy-in from all your stakeholder groups.

Creation

As a consultant, Album Brands assembles the right experts for the job in terms of design, copywriting, digital, social media and media buying. Our preferred teams are each experts in their field, giving you the quality that comes from working with true specialists.

Delivery

We can manage the full lifecycle of your brand strategy from positioning to creative development to delivery, plus ongoing analysis to measure its impact. We support in-house marketing teams, senior management and third-party agencies so that a brand strategy can be realised even within the toughest deadlines.